On 'Working Class' and the 2008 Election

Throughout the election, and as the economy veered into deep recession, citizens undoubtedly noticed each candidate's rhetoric turned to what's best for the "working class" and "working families." While these words certainly overlapped with "middle class" in much of the rhetoric, it's worth thinking about how the candidates pitched to the working class and also how the media covered their rhetoric about it.

For example, a Washington Post article from July 1, 2008, gave the transcript to an Obama ad, in which Howard Kurtz noted:

"The key image here is the last one: Barack Obama throwing his arm around
one of several older female workers in hairnets and aprons. The picture conveys
the message that the senator from Illinois cares about working-class folks and,
in particular, women over 50 -- a demographic he had little success with in the
primaries.The commercial, like an earlier biographical ad, is designed to
neutralize perceptions of Obama as an Ivy League elitist by playing up his
background as a Chicago community organizer. Obama did, however, work as a New
York financial consultant before that, and by his own admission he had little
success helping Chicago neighborhoods cope with plant closings."

Or, consider how the media talks about "working class folks." Here is Chris Matthews as he characterizes the working class:

"What's the Republican route to the regular Joe or Jane—the person who didn't go
to college for four years, may have ended up going to community college, maybe a
craftsperson, who's not elitist by any definition. What's the Republican
trick for getting the non-country club vote?"

Or, take this Reuters article from June 12, 2008. Here, working class is juxtaposed with trade policy. Is there a fundamental misunderstanding and/or stereotyping at work here? Does it matter?

--Working Class Student Union's Communication Team